复杂双边市场下的富媒体传输经济学优化技术。针对多媒体传输系统资源有限、系统价值风险不确定性、富媒体复杂双边市场多方收益竞争性等核心问题，提出了一系列原创性理论和技术方法，从优化系统资源利用率、基于内容风险价值的传输系统优化以及优化双边市场多方收益等视角解决富媒体传输经济学中的核心问题。首先构建了基于次模理论的无线视频传输系统优化架构，解决了复杂双边市场多方利润关系问题，其次提出了一种基于风险价值的无线视频广播系统优化架构，对富媒体经济学中内容价值、传输价值和系统价值给出了新的计算方法。相关研究技术适用于包括视频电子商务、赞助流量电信运营场景等。提出的原创技术方法能够最大化双边市场中的各方的收益，提升资源价值，具有极强的产业应用前景。
相关研究成果：
- Wen Ji, and Wenwu. Zhu, "Profit Maximization for Sponsored Data in Wireless Video Transmission Systems," IEEE Transactions on Mobile Computing, vol. 19, no. 8, pp. 1928-1942, Aug. 2020.
- Wen Ji, and H. V. Poor, "Risk Optimization for Revenue-Driven Wireless Video Broadcasting Systems: A Copula-Based Framework," IEEE Transactions on Multimedia, vol. 23, pp. 1757-1771, June. 2021.
- Wen Ji, Yingying Chen, Min Chen, Bo-Wei Chen, Yiqiang Chen, and Sun-Yuan Kung, "Profit Maximization through Online Advertising Scheduling for a Wireless Video Broadcast Network," IEEE Transactions on Mobile Computing, vol. 15, no. 8, pp. 2064-2079, Aug. 2016.
- Wen Ji, Pascal Frossard, Bo-Wei Chen, and Yiqiang Chen, "Profit Optimization for Wireless Video Broadcasting Systems Based on Polymatroidal Analysis," IEEE Transactions on Multimedia, vol. 17, no.12, pp. 2310-2327, Dec. 2015.
- Wen Ji, Bo-Wei Chen, Yiqiang Chen, and Sun-Yuan Kung, "Profit Improvement in Wireless Video Broadcasting System: A Marginal Principle Approach," IEEE Transactions on Mobile Computing, vol. 14, no. 8, pp. 1659-1671, Aug. 2015.